What is Hyper-Local Advertising?
Hyper-Local Advertising is all about finding your target audience in your vicinity and focuses on reaching them. Through hyperlocal advertising, you can motivate your customers to buy your services or products.
One can strategically place the right ads in the right place to grab the attention of your customers with help of hyperlocal ads. This will make your potential customers aware of your services or products and act as a constant reminder for the existing ones in the selected region. In other words, hyperlocal ads can help increase foot traffic for your business.
However, there are several factors that determine whether or not your goal to get an increased customer base is being fulfilled. One of the important factors being the prospect’s location.
Advantages of Hyperlocal
Hyperlocal ads have proved to be extremely rewarding to businesses in recent days, given that the world is going digital. Hyperlocal ads have a number of benefits over any other marketing methods. Here are the top five
1. Brings You Genuine Leads
Hyperlocal ads are highly specific when it comes to targeting. Generally, the leads generated by hyperlocal advertisements are more likely to make a purchase than any other advertising channel as the leads were already looking for your product or service.
Even if the customer is not actively looking for your product or service, hyperlocal ads allow you to remind your customers from time to time by allowing you to send push notifications to your customers. For example, if someone is looking to buy a mobile phone, & they search for electronics stores near me then if they are in your vicinity, your store will be recommended to them by the search engine. They might also see one of your ads on their social media profiles.
2. Pocket-friendly Advertising
Since you are not running an ad campaign all around the state or country, you can always keep the expenditure minimum.
Targeting a hyper-specific audience can give you reduced costs per target at the same time increasing returns on ad spend.
3. Easy to Set Up and Run
Again, the niche nature of hyperlocal ad campaigns makes it easy to set up and run. It’s also easier to create personalized ads, resulting in higher conversion rates. It is also easy to measure performance. It’s easy to track as you can tell where your foot traffic is coming from
4. Builds Strong Customer Relationships
Since the ads are running in your vicinity, it helps people to become aware of your brand and the fact that they can depend on your product or services. This gives you an edge over your competitors by building brand loyalty amongst customers. Since your customers are geographically near to you they trust you more and hence this builds better and stronger customer relationships
Last but not least, hyperlocal ads run in real-time which means in a way it targets the customers who are already looking for the service or products. This increases the conversion rate for your business.
With all these advantages, you can’t afford to ignore hyperlocal marketing.
How Does Hyperlocal Advertising Work?
With all the technological advancements, marketers can easily pinpoint the exact locations of their potential customers using, IP Addresses, GPS, Wi-Fi, & Bluetooth signals.
To narrow down your audience to a specific area, it is essential to know the location of your prospects before running a hyperlocal ad campaign. Most ad platforms, like Google and Facebook, give you the option of targeting a particular locality, making it easy for you to create your hyperlocal ad campaigns.
Once you’ve successfully identified your target area, you can then set triggers that will deploy your ads. Examples of such triggers can be Search queries, Search history, Behavioral activity (places your prospects have recently visited) etc. Depending on your campaign, your hyperlocal ads could be in the form of text messages, app notifications, email alerts, ads on search engine results pages (SERPs), and more. It could even be a combination. These are sent to the prospects’ mobile device when they enter your selected boundary and perform an action that sets off your triggers.
Hyperlocal marketing is a great way to drive traffic to your brick-and-mortar business. Especially in this day and age when competition for customers is stiff, you need to up your game to achieve your marketing goals. And hyperlocal marketing could just be the shot in the arm that your business needs.
While it may seem counterintuitive to market to a smaller target group, going hyperlocal has the advantage of improving your lead quality. As a result, you reduce your cost per lead (CPL) while increasing your ROAS. Now that’s definitely a win in any marketing playbook.
Mentioned above was everything you need to know about Hyperlocal Advertising. Hello space is the Best DOOH Company in India which has gained the trust of its customers and is committed to carrying the future of DOOH on its potentially strong shoulders. Hello space will serve all your needs of Digital Out-Of-Home Hyperlocal Advertising and will provide you with some pocket-friendly packages.
Read More :- Benefits of DOOH in India
1- What is Hyperlocal Advertising?
Hyperlocal Advertising focuses on prospects for your businesses in your own vicinity. To more about Hyperlocal Advertising read our blog given above.
2- How much which Hyperlocal Advertising cost me?
It totally depends on the kind of business you have and our target audience. However Hyperlocal ads are cost-effective because you don’t have to run regional or nationwide campaigns, your ad spend can be kept at a bare minimum. You also save on your advertising budget because you’re targeting a hyper-specific audience. This has the effect of reducing your cost per target while increasing your return on ad spend.